Key Trends: Starches Innovation

July 05th 2019

Starch innovations identified by Innova Market Insights.

The use of starches in food & beverage launches is increasing globally, featuring a +8% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with starches were Bakery (27%), Ready Meals & Side Dishes (13%) and Snacks (11%), with corn starch being the leading ingredient among the ingredients tracked. The top positions of global product launches tracked with starch in 2018 are ‘no additives/preservatives’ (18%), ‘gluten free’ (17%) and ‘vegetarian’ (9%).

Key takeouts:

  • Growth/decline in tracked product launches: + 8%
  • Top company: Nestlé
  • Top category: Bakery
  • Top ingredients: Corn starch
  • Region analyzed: Global
  • Date analyzed: 2018 vs 2017

Source: Innova Market Insights

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