May 31st 2015
The use of starches in new product launches tracked in Western Europe slowed down.
The use of starches in new product launches tracked in Western Europe slowed down, with a slight 0.4% decrease reported when comparing H1 2013 and H1 2014. The top category for tracked launches in the region is cooking sauces(8%), with modified corn starchbeing the leading ingredient among the ingredients tracked, however not within the top 5 for fastest growing starches. The highest growth rates reported are for modified rice starch (+80%), modified cassava starch (+55%) and starch sodium octenyl succinate (+38%). Passive health claims are dominating in new product launches tracked containing starches in Western Europe, with “no additives/preservatives” and “allergy” as the fastest growing health claims.
As reported by Innova Market Insights.